Research

"Soft targets" in and around traffic:
Children, Elderly, people listenig to music, people on the phone.
Sound:
People start to lose their high end of their hearing spectre at the age of 20.
Examples of the sound with different age:
http://www.freemosquitoringtones.org/
From that I looked at The Mosquito:
Wikipedia:
High frequency sound made to solve lotering. It's know for two frequency settings, one of approximately 17.4 kHz [1] that can generally be heard only by people under the age of 25, and another at 8 kHz that can be heard by most people. The maximum potential output sound pressure level is stated by the manufacturer to be 108 decibels (dB).[2] The sound can typically only be heard by people below 25 years of age, as the ability to hear high frequencies deteriorates in humans with age (a phenomenon known as presbycusis)...
The Mosquito was invented by Howard Stapleton in 2005, and was originally tested in
Barry, South Wales, where it was successful in reducing teenagers loitering near a grocery store.[6] The idea was born after he was irritated by a factory noise when he was a child.[7] The drive to actually create the product from the idea was from when Mr. Stapleton's daughter, at the time 17, was sent to the store to retrieve milk and was harassed by a small group of 12 to 15-year-olds. Using his 2 children as test subjects, he finally came to the frequency of "The Mosquito." [8]

More research found online:

Age Action High Visibility Campaign
http://www.mjpolice.ca/pdfs/Child_Pedestrian_Safety.pdf
Elderly Driver Issues
Mange eldre fotgjengere påkjørt - Trygg Trafikk
Google Image Result for http://www.engineeringtoolbox.com/docs/documents/1474/women-shift-threshold-age-db.png
GN ReSound Norge - Slik fungerer øret
For få refleks-glimt i mørket - Norge - NRK Nyheter
Vil påby folk å redde livet : Dagsavisen
Presbycusis - Wikipedia, the free encyclopedia
Google Image Result for http://www.engineeringtoolbox.com/docs/documents/1474/women-shift-threshold-age-db.png
Free Mosquito Ringtone Download - get the mp3
YouTube - listening post
YouTube - Messa di Voce: "Pitchpaint"
Book: IdN Special 04: The Art of Experimental Interaction Design: Amazon.co.uk: Andy Cameron: Books
Project Management Software, Online Collaboration and Document Sharing ~ Huddle
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